- Antfarm Affiliates
- Avi Adler
- Cabin Creek Films
- Fuel TV
- IMA
- Londonsquared
- MASS MoCA
- Michael Hearst
- Nancy Blum
Elasticbrand’s website was selected to appear in the chapter Self-Promotion by Designers and Design Firms. in the upcoming…
Arjen was interviewed for this Rockport publication.
Born in 1974 in Wheeling, WV.
Resides in Brooklyn, NY, U.S.A.
Born a product of a hairdresser and an engineer, my foundation was built with values in the beautiful and the functional. This led me to study both art and design in order to bring a balance of art making sensibilities and design making strategies to my approach. The contemplative solitude of Cranbrook Academy of Art paired with the global perspective of the Design Academy lead to a deep understanding of my own values as a creator as well as a comprehensive context of the world for which I create.
I use storytelling as a strategy for designing. Researching a situation, collecting information, distilling the story and crafting an idea to develop a clear and meaningful product. Identity is then built to support the result, to create a brand, and continue a narrative. It is an organic process that seeks to order information and experience while allowing for an evolution of ideas and flexibility of a product.